LEIGH CHALICE

Oh So Faux

Ashleigh Jeter
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I decided to launch my site with my very 1st Jewelry collection "Oh So Faux" ... Because finding fashion jewelry is hard. At least the kind I think is worth spending money on. I would find myself running into stores like Forever 21, or H&M for those quick cute pieces for $9.90, but after 2-3 times wearing them they would tarnish so bad I had no choice but to throw them away. Now granted the price point is equivalent to how many times you can get real use out of the pieces, but when you are constantly having to buy new pieces to replace the last pieces that can become frustrating. I told myself I wanted to showcase jewelry that you can get months of wear out of, that made a statement, was feminine yet bold, and had a decent price point for the quality.  

I curated this collection based off what my wardrobe was lacking and what my eye was drawn to. Keeping in mind transitional pieces that you can wear with a white tee shirt and jeans, or to an event with a cocktail dress. I purchased my 1st piece to test out the quality of the mental back in May 2017, telling myself I would wear it all summer and see how it held up. I was amazed that after 6 months the tarnishing is minimal and not once did my finger turn green. The metal I decided to use is all hypoallergenic. The type of metals vary from stainless steel, brass to silver plated. 

Check out my collection of "Oh So Faux" jewelry by clicking shop at the top of the page. 

Leigh Chalice 

A Day In The Life

Ashleigh Jeter

It’s funny how life can change in just one year. 

The first time I moved to LA was in 2010. I had a dream of being a fashion stylist, you know, the kind you see styling all the big-name celebrities on the red carpet. I immediately started attracting the people I needed to know. I figured, if I worked really hard and kept the integrity of my name, then things would all pan out. I thought about each person I wanted to work with and set out to accomplish great things. I worked with recording artists Ciara and Amerie, singer and songwriter Timothy Bloom, and NFL Safety Antoine Bethea. I was on top of the world. In 2012, I relaunched my website, UberChic Closet, and I went from selling vintage items to wholesale fashion accessories and clothing. By 2013, I grossed over $80,000 in sales, and this was just working on it part-time. 

I worked so hard, did pop-up shops and collaborated with other young, smart entrepreneurs. I told myself that even if I made a mistake or hit a bump in the road, I would be transparent and always offer great customer service. By the end of 2013, I started working with Ariana Grande as her Wardrobe Manager. I hired an assistant to ensure that everything about my online boutique ran smoothly while I was on the road. But I will tell you this: NOBODY CARES ABOUT YOUR BRAND LIKE YOU DO. If you leave the essence of your brand in someone else's hands, it becomes their vision, but they might or might not care enough to make sure everything runs the way you want it too. In my case, the business suffered. I abandoned my vision in favor of chasing after something else for the experience and the look. 

After nine months of working with Ariana, my contract ended abruptly (that’s just the way it is in the music industry), and I came home to a business that basically had been abandoned. Trying to repair my business, which I treated like a part-time gig behind my personal life, became a huge challenge. I sunk into what I would later learn was depression. I visited my cousin in Dallas, and what was supposed to be a week-long trip turned into an 18-month stay. But I took that time to creatively rebuild myself. Every day, I would put in hours upon hours of just brainstorming. Then, one morning I woke up and decided I was ready. I packed up my life in Dallas and headed back to LA with one goal in mind... TO WIN!

Here I am, rebranding myself and starting a whole new journey... 

Stay Tuned xoxo

Ashleigh aka Leigh Chalice